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Up Close and Personal
Up Close and Personal

Slipping the Surly Bonds
Slipping the Surly Bonds

Your Place or Mine?
Your Place or Mine?

Up Close and Personal
Up Close and Personal

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Alex Rodriguez Mercedes-Benz

The beauty, elegance and performance of every Mercedes-Benz is legendary and speaks for itself. 

 

With this series of print ads for the Houston area's Alex Rodriguez Mercedes-Benz (now Mercedes-Benz of Clear Lake), our goal was to extol the dealership as standard-setting as the vehicles themselves.

2013 Polaris Pro-RMK
2013 Polaris Pro-RMK

"I never knew what flickable was … until now." Polaris' backcountry champ prepares itself for another season of boon docking and high-marking.

2013 Polaris Indy 600
2013 Polaris Indy 600

"Nothing says quality time like owning your dad." The "rebirth" of Polaris' all-time best-selling sled. Back, after 20+ years, and better than ever!

Polaris Snowmobile Windscreen Clings
Polaris Snowmobile Windscreen Clings

Windscreen static clings calling out industry awards and class-leading sales performance for select Polaris' models.

2013 Polaris Pro-RMK
2013 Polaris Pro-RMK

"I never knew what flickable was … until now." Polaris' backcountry champ prepares itself for another season of boon docking and high-marking.

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Polaris

Proven performance. Proven capability. And the moment of proof when it all comes together as you shred that backcountry bowl … or strafe across your favorite frozen lake.

 

With this campaign of print ads (and supporting POS/dealership banners, windshield wraps and assorted collateral materials), we asked our passionate riders what, how and when they discovered their  "Moment of Proof" when piloting their favorite Polaris model.

 

And while the answers varied, the underlying message was clear: no other snowmobile could dominate terrain like a Polaris. And the 2013 line had arrived for another season of making it possible for thousands of riders to discover this truth. 

TexacoChevron Dealer Book
TexacoChevron Dealer Book

Info and sales (B2B) guide promoting the Havoline and Techron lines of lubricants and engine treatments to Texaco XPress Lube outlet owners.

TexacoChevron Dealer Book
TexacoChevron Dealer Book

Info and sales (B2B) guide promoting the Havoline and Techron lines of lubricants and engine treatments to Texaco XPress Lube outlet owners.

TexacoChevron Dealer Book
TexacoChevron Dealer Book

Info and sales (B2B) guide promoting the Havoline and Techron lines of lubricants and engine treatments to Texaco XPress Lube outlet owners.

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TexacoChevron

The petroleum giant's line of industry-leading Havoline lubricants and Techron engine treatments was well known for excellence amongst retailers and consumers alike. 

 

The purpose of this 12-page brochure was to remind TexacoChevron's network of Xpress Lube outlet owner/operators of their products' superiority, and why customers should never even consider putting anything else in their cars.

 

2011 FJ Cruiser Accessories Brochure
2011 FJ Cruiser Accessories Brochure

2011 Tacoma Accessories Brochure
2011 Tacoma Accessories Brochure

2012 Highlander Accessories Brochure
2012 Highlander Accessories Brochure

2011 FJ Cruiser Accessories Brochure
2011 FJ Cruiser Accessories Brochure

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Toyota

If you're going to accessorize and/or dress up your Toyota, it's always recommended to do it with Genuine Toyota Accessories, direct from the automaker itself. 

 

From rubber, all-weather mats and cargo nets to roof racks, sway bar kits and hands-free cell phone/iPod kits — and everything in between … if there's an accessory for your new or used Toyota, then Toyota probably makes it.

 

And these brochures will help you find it.

 

The Judge Launch Booklet
The Judge Launch Booklet

We created this 7-page teaser for the Judge's 2012-13 Launch Intro. As you'll see, not long on specs or features, but bursting at the leather-stitched seams with attitude. Just like the machine itself.

2013 Victory Judge Print Ad
2013 Victory Judge Print Ad

Victory's all-new muscle bike, designed as only a classic American muscle machine should be.

The Judge Launch Booklet
The Judge Launch Booklet

We created this 7-page teaser for the Judge's 2012-13 Launch Intro. As you'll see, not long on specs or features, but bursting at the leather-stitched seams with attitude. Just like the machine itself.

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Victory Motorcycles

Model year 2013 marked the debut of the all-new Judge, the latest member of Victory's gorgeous, head-turning — and heart-stopping (in that good, breathlessly excited kind of way) — V-twin family that was giving Harley quite a run for its Milwaukee money. 

 

These bikes were so classically, cooly American, in fact, that Victory rode them straight into the teeth of H-D's power base — the Sturgis Rally — and threw down the gauntlet to the bar-and-shield faithful:

Ride one and you'll own one.  

Two Dynasties. One Family.
Two Dynasties. One Family.

Two Dynasties. One Family.
Two Dynasties. One Family.

Yamaha RX-1 Snowmobile Standee
Yamaha RX-1 Snowmobile Standee

In-dealer POS model feature standee.

Two Dynasties. One Family.
Two Dynasties. One Family.

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Yamaha

Herein you'll find a collection of Yamaha work, from print ads (campaigns and one-offs) spanning everything from their wicked YZF-R1 sportbike ("Rated R for Redefining the Supersport Class") … to Race Win ads (run every Monday in the industry press celebrating a race victory that previous weekend) … to heartfelt "Thank You" letters to injury-conquering Yamaha heroes like Doug Henry … to, finally, beautiful four-color brochures showcasing Yamaha's award-winning (and best-selling!) product line.