Bob Griffith

 

Boulder, CO

bob@freshbrewedcopy.net

303.447.2012

Experience

 

Owner / Creative Director / Copywriter

Fresh Brewed Copy / G Force Communications | Boulder, CO

2007 - present

Clients include:

American Honda Powersports (in partnership w/ Dailey & Associates, L.A.); TexacoChevron; Chrysler Jeep; KIA Automobiles; Vail Resorts; MSNBCi.com; MoviePass.com; point7west; Curve Communications; Infield Capital; Backpacker's Pantry; Boulder Country Day School; MESA Plumbing; and more.

Marketing Director

Planet Home Lending, LLC | Boulder, CO

2018 - 2019

Managed and direct the planning, development and implementation of all external and internal marketing, advertising, communications and public relations strategies and activities for the Boulder branch of Meriden, CT-based Planet Home Lending. 

Regional Marketing Director

New American Funding | Boulder, CO

2015 - 2018

Managed and directed the planning, development and implementation of all external and internal marketing, advertising, communications and public relations strategies and activities for the Boulder/Denver and Rocky Mountain Region branches of Tustin, CA-based New American Funding. 

Marketing & Communications Copywriter

Rosetta / SapientRazorfish | Los Angeles, CA

2014 - 2015

Coordinated and created B2B email, webinar and landing page campaigns for Rosetta's Healthcare and Technology Industry Groups (remote freelance).

Content & Social Media Marketing Director

Big Rig Media | La Quinta, CA

2012 - 2015

Managed, strategized and created online content for Big Rig Media's new and existing clients, including webpage copy/content, blogs, social media, newsletters, SEO, PPC/AdWords campaigns, direct response email and web-based ad campaigns.

Senior Copywriter

The Integer Group | Denver, CO

2011 - 2012

Freelanced on the Polaris Powersports team, concepting and creating campaign copy/content for Polaris' 2013 Snowmobiles, Off-Road Vehicles and Victory Motorcycles.

Director of Marketing & Communications

Circle Graphics | Longmont, CO

2010 - 2011

Managed, directed and executed all marketing strategy, internal and external communications, advertising and PR for national outdoor advertising large-format

digital printer.

Senior Copywriter

MERKLE | Denver, CO

2007 - 2008

Contracted freelancer creating direct email marketing pieces and campaigns for DIRECTV, Blockbuster Online, and BlueCross BlueShield of Illinois.

Senior Copywriter + Product Specialist

RPA | Santa Monica, CA

2002 - 2007

Created and managed national digital advertising and news/PR content for PowersportsHonda.com (brand site) and RedRiders.com (Honda Factory Racing) websites. Creative lead on client presentations.

Senior Copywriter + Product Specialist

Marshall Advertising | Costa Mesa, CA

1998 - 2002

Concepted and created national consumer advertising and collateral for Yamaha Motor Corp. USA; Hyundai Motors; Costa Mesa Visitors Bureau; Anaheim Visitors & Convention Bureau. Creative lead on client presentations.

Feature & Road Test Editor

Motorcyclist Magazine | Los Angeles, CA

1993 - 1998

Wrote/edited bike tests, feature articles, gear and apparel reviews, and monthly news/PR section for national motorcycle magazine. Managed staff of 6-8 regular contributors.

Managing Editor

Sport Rider Magazine | Los Angeles, CA

1993 - 1998

Managed staff editors and 5-10 regular freelance contributors, overseeing all stages of editorial, advertising and graphic production for national high-performance supersport motorcycle magazine.

 

Specialties

CONCEPTING

COPYWRITING

SCRIPT WRITING

COPY EDITING

ONLINE CONTENT

EMAIL

RADIO

TV

VIDEO

PRINT

COLLATERAL

EDITORIAL

PRESS RELEASES

 

MAC OS

WINDOWS OS

MS OFFICE SUITE

ADOBE ACROBAT

HOOTSUITE

GOOGLE ANALYTICS

FACEBOOK INSIGHTS

Languages

SPANISH

FRENCH

ITALIAN (un po')

Passions

ADVENTURE MOTO-ING

SKIING

FLY FISHING

CAMPING

HIKING

SOCCER

TRAVEL (TO ANYWHERE)

MUSIC

BOOKS (THE PAPER KIND)

ETC.

 

 

 

Accolades

WEB

Honda Rune Microsite

  • Silver Beldings (Los Angeles Ad Club Award)

 

PRINT

Yamaha Motor Print and Collateral Campaigns

  • Gold Orange County (CA) Ad Club Award - 2x

  • Silver Orange County (CA) Ad Club Award- 2x

  • Los Angeles Advertising Women LULU Award

  • PRINT Magazine Regional Design Annual Award - Excellence

 

 

 

 

2010 - present

2010 - present