Email 

 
BCBS Gravity Man #1
BCBS Gravity Man #1

This first email touch was sent to the BCBS subscribers and prospects, thanking them for downloading and playing the Gravity Man game, and also giving them a glimpse at the type of TBI and other health-related facts and stats BCBS would be sending in subsequent emails.

BCBS Gravity Man #2
BCBS Gravity Man #2

Our "Winter Wellness Survival Guide," emailed to every customer/subscriber who'd signed up for and played the Gravity Man game.

BCBS Gravity Man #3
BCBS Gravity Man #3

The 3rd and final email from this campaign, circling back around to focus on TBI awareness and tips on how to prevent Traumatic Brain Injury.

BCBS Gravity Man #1
BCBS Gravity Man #1

This first email touch was sent to the BCBS subscribers and prospects, thanking them for downloading and playing the Gravity Man game, and also giving them a glimpse at the type of TBI and other health-related facts and stats BCBS would be sending in subsequent emails.

1/3

BlueCross BlueShield of Illinois

Meet Gravity Man.

Play Gravity Man.

We were tasked with creating a series of educational email sends following up the launch of "Gravity Man," an interactive game spun off from BCBS's public awareness campaign for prevention and treatment of Traumatic Brain Injury (TBI).

NFL Sunday Ticket Superfan
NFL Sunday Ticket Superfan

An email touch campaign based on DIRECTV's "Hey Buttercup" TV spots.

NFL Sunday Ticket
NFL Sunday Ticket

What could be more American than Mt. Rushmore, four of history's most famous "superfans," and NFL on Sunday?

UFC Fight Pack Special Offer w/Swag
UFC Fight Pack Special Offer w/Swag

A special 3-fight offer (UFC 77, 78 and 79) and lots of UFC swag to go with it.

NFL Sunday Ticket Superfan
NFL Sunday Ticket Superfan

An email touch campaign based on DIRECTV's "Hey Buttercup" TV spots.

1/5

DIRECTV

"There's good TV, there's better TV, and then there's DIRECTV."

DIRECTV loves to remind its subscribers of all the wonderful services it offers, including NFL Sunday Ticket and UFC Pay-Per-View events. It was my job to create the direct response email campaigns that made sure they got the message. 

2011 Honda VFR1200F
2011 Honda VFR1200F

The official new model (2011 VFR1200F) launch and a customer call to action that the bike was now available for test rides at your nearest Honda dealer.

2011 Honda VFR1200F White Paper
2011 Honda VFR1200F White Paper

A 3-part email send driving subscribers to schedule a demo ride of the revolutionary new VFR1200F; a rundown of the bike's new tech, features and benefits; and what industry experts were already raving after early release test rides.

Honda CB1000R
Honda CB1000R

The all-new CB1000R was here — or almost here — and this email teased Honda owners and enthusiasts about this ground-breaking, and earth-shaking, new naked street fighter.

2011 Honda VFR1200F
2011 Honda VFR1200F

The official new model (2011 VFR1200F) launch and a customer call to action that the bike was now available for test rides at your nearest Honda dealer.

1/6

Honda

Reaching Honda email subscribers (current owners, prospects, et al.) is a critical step in keeping them informed and up to date on new model launches, current deals and offers, racing news, and all the Honda 411 that's fit to print — or, in this case, digitize.