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Alex Rodriguez Mercedes-Benz

The beauty, elegance and performance of every Mercedes-Benz is legendary and speaks for itself. 

 

With this series of print ads for the Houston area's Alex Rodriguez Mercedes-Benz (now Mercedes-Benz of Clear Lake), our goal was to extol the dealership as standard-setting as the vehicles themselves.

Polaris

Proven performance. Proven capability. And the moment of proof when it all comes together as you shred that backcountry bowl … or strafe across your favorite frozen lake.

 

With this campaign of print ads (and supporting POS/dealership banners, windshield wraps and assorted collateral materials), we asked our passionate riders what, how and when they discovered their  "Moment of Proof" when piloting their favorite Polaris model.

 

And while the answers varied, the underlying message was clear: no other snowmobile could dominate terrain like a Polaris. And the 2013 line had arrived for another season of making it possible for thousands of riders to discover this truth. 

TexacoChevron

The petroleum giant's line of industry-leading Havoline lubricants and Techron engine treatments was well known for excellence amongst retailers and consumers alike. 

 

The purpose of this 12-page brochure was to remind TexacoChevron's network of Xpress Lube outlet owner/operators of their products' superiority, and why customers should never even consider putting anything else in their cars.

 

Toyota

If you're going to accessorize and/or dress up your Toyota, it's always recommended to do it with Genuine Toyota Accessories, direct from the automaker itself. 

 

From rubber, all-weather mats and cargo nets to roof racks, sway bar kits and hands-free cell phone/iPod kits — and everything in between … if there's an accessory for your new or used Toyota, then Toyota probably makes it.

 

And these brochures will help you find it.

 

Victory Motorcycles

Model year 2013 marked the debut of the all-new Judge, the latest member of Victory's gorgeous, head-turning — and heart-stopping (in that good, breathlessly excited kind of way) — V-twin family that was giving Harley quite a run for its Milwaukee money. 

 

These bikes were so classically, cooly American, in fact, that Victory rode them straight into the teeth of H-D's power base — the Sturgis Rally — and threw down the gauntlet to the bar-and-shield faithful:

Ride one and you'll own one.  

Yamaha

Herein you'll find a collection of Yamaha work, from print ads (campaigns and one-offs) spanning everything from their wicked YZF-R1 sportbike ("Rated R for Redefining the Supersport Class") … to Race Win ads (run every Monday in the industry press celebrating a race victory that previous weekend) … to heartfelt "Thank You" letters to injury-conquering Yamaha heroes like Doug Henry … to, finally, beautiful four-color brochures showcasing Yamaha's award-winning (and best-selling!) product line. 

 

2013 Polaris Pro-RMK

"I never knew what flickable was … until now." Polaris' backcountry champ prepares itself for another season of boon docking and high-marking.

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