BlueCross BlueShield of Illinois
Meet Gravity Man.
Play Gravity Man.
We were tasked with creating a series of educational email sends following up the launch of "Gravity Man," an interactive game spun off from BCBS's public awareness campaign for prevention and treatment of Traumatic Brain Injury (TBI).
"There's good TV, there's better TV, and then there's DIRECTV."
DIRECTV loves to remind its subscribers of all the wonderful services it offers, including NFL Sunday Ticket and UFC Pay-Per-View events. It was my job to create the direct response email campaigns that made sure they got the message.
Reaching Honda email subscribers (current owners, prospects, et al.) is a critical step in keeping them informed and up to date on new model launches, current deals and offers, racing news, and all the Honda 411 that's fit to print — or, in this case, digitize.